Understanding audiences : theory and method / / Andy Ruddock
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| Autore: |
Ruddock Andy
|
| Titolo: |
Understanding audiences : theory and method / / Andy Ruddock
|
| Pubblicazione: | London ; ; Thousand Oaks [Calif.], : SAGE, 2001 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (201 p.) |
| Disciplina: | 302.23 |
| Soggetto topico: | Mass media - Audiences |
| Mass media - Influence | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. [182]-197) and index. |
| Nota di contenuto: | Cover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1 - Questions of Theory and Method; Chapter 2 - Media Effects; Chapter 3 - Media and Public Opinion; Chapter 4 - Cultivation analysis; Chapter 5 - Cultural Studies and Audience Research; Chapter 6 - Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; Index |
| Sommario/riassunto: | Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences. |
| Titolo autorizzato: | Understanding audiences |
| ISBN: | 1-4462-3949-7 |
| 0-85702-017-X | |
| 1-280-36988-4 | |
| 9786610369881 | |
| 1-4129-3334-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910825436703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |