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The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray



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Autore: Murray Kyle B (Kyle Bayne), <1973-> Visualizza persona
Titolo: The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray Visualizza cluster
Pubblicazione: Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013
©2013
Descrizione fisica: 1 online resource (244 p.)
Disciplina: 658.8/7
Soggetto topico: Retail trade
Marketing
Soggetto genere / forma: Electronic books.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential.
Sommario/riassunto: Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
Titolo autorizzato: The retail value proposition  Visualizza cluster
ISBN: 1-4426-9649-4
1-4426-9648-6
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910821658503321
Lo trovi qui: Univ. Federico II
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