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035   $a(OCoLC)1110708233
035   $a(DE-B1597)9781442696488
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100   $a20160923h20132013  uy             0
101 0 $aeng
135   $aur|nu---u||u|
181   $ctxt
182   $cc
183   $acr
200 14$aThe retail value proposition $ecrafting unique experiences at compelling prices /$fKyle B. Murray
210  1$aToronto, [Ontario] ;$aBuffalo, [New York] ;$aLondon, [England] :$cUniversity of Toronto Press,$d2013.
210  4$dİ2013
215   $a1 online resource (244 p.)
311   $a1-4426-4363-3 
320   $aIncludes bibliographical references and index.
327   $aPART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential.
330   $aWhether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
606   $aRetail trade
606   $aMarketing
608   $aElectronic books. 
615  0$aRetail trade.
615  0$aMarketing.
676   $a658.8/7
700   $aMurray$b Kyle B$g(Kyle Bayne),$f1973-$01104779
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910821658503321
996   $aThe retail value proposition$93961144
997   $aUNINA