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Record Nr. |
UNINA9910821658503321 |
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Autore |
Murray Kyle B (Kyle Bayne), <1973-> |
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Titolo |
The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray |
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Pubbl/distr/stampa |
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Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013 |
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©2013 |
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ISBN |
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1-4426-9649-4 |
1-4426-9648-6 |
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Descrizione fisica |
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1 online resource (244 p.) |
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Disciplina |
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Soggetti |
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Retail trade |
Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential. |
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Sommario/riassunto |
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Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. |
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