02645nam 2200661 450 991082165850332120230403051316.01-4426-9649-41-4426-9648-610.3138/9781442696488(CKB)2560000000102817(EBL)3286014(SSID)ssj0000872146(PQKBManifestationID)12308701(PQKBTitleCode)TC0000872146(PQKBWorkID)10824631(PQKB)11626358(CEL)438918(OCoLC)841793956(CaBNVSL)slc00232122(DE-B1597)528798(OCoLC)1110708233(DE-B1597)9781442696488(Au-PeEL)EBL4672884(CaPaEBR)ebr11258535(OCoLC)899213243(MiAaPQ)EBC4672884(MiAaPQ)EBC3286014(MdBmJHUP)musev2_105786(EXLCZ)99256000000010281720160923h20132013 uy 0engur|nu---u||u|txtccrThe retail value proposition crafting unique experiences at compelling prices /Kyle B. MurrayToronto, [Ontario] ;Buffalo, [New York] ;London, [England] :University of Toronto Press,2013.©20131 online resource (244 p.)1-4426-4363-3 Includes bibliographical references and index.PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential.Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.Retail tradeMarketingElectronic books. Retail trade.Marketing.658.8/7Murray Kyle B(Kyle Bayne),1973-1104779MiAaPQMiAaPQMiAaPQBOOK9910821658503321The retail value proposition3961144UNINA