Vai al contenuto principale della pagina
Autore: | Heath Robert <1947-> |
Titolo: | Seducing the subconscious : the psychology of emotional influence in advertising / / Robert Heath |
Pubblicazione: | Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, 2012 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (xi, 248 pages) |
Disciplina: | 659.101/9 |
Soggetto topico: | Advertising - Psychological aspects |
Emotions | |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | Intro -- Seducing the Subconscious -- Contents -- Foreword -- Introduction -- Part 1 Taking Advertising Apart -- 1 The Persuasion Model -- 2 Alternative Ideas -- 3 Why We Don't Pay Attention to Advertising -- Part 1 Summary -- Part 2 The Psychology of Communication -- 4 Learning and Attention -- 5 The Role of Memory -- 6 HowWe Process Communication -- 7 Problems with Getting Attention -- Part 2 Summary -- Part 3 Emotion and Consciousness -- 8 Emotional Processing -- 9 Our Adaptive Subconscious -- 10 Emotion and Attention -- Part 3 Summary -- Part 4 Decisions and Relationships -- 11 Decision-Making -- 12 The Power of Metacommunication -- 13 The Subconscious Seduction Model -- Part 4 Summary -- Part 5 Taking A Fresh Look at Advertising -- 14 Under the Radar -- 15 The Hidden Power of New Media -- 16 Legal, Decent, Honest, and Truthful? -- 17 How to Spot Subconscious Seduction -- Conclusion -- References -- Index. |
Titolo autorizzato: | Seducing the subconscious |
ISBN: | 1-119-96762-7 |
1-280-58635-4 | |
9786613616180 | |
1-119-96763-5 | |
1-119-96900-X | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910819465503321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |