Your customers' perception of quality : what it means to your bottom line and how to control it / / by Baboo Kureemun and Robert Fantina
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| Autore: |
Kureemun Baboo
|
| Titolo: |
Your customers' perception of quality : what it means to your bottom line and how to control it / / by Baboo Kureemun and Robert Fantina
|
| Pubblicazione: | Boca Raton, FL : , : Productivity Press, an imprint of Taylor and Francis, , 2011 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (216 pages) : illustrations |
| Disciplina: | 658.4/013 |
| Soggetto topico: | Quality of products - Public opinion |
| Consumers - Attitudes | |
| Persona (resp. second.): | FantinaRobert |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | chapter 1 The Neglected Frontier of Quality in Today’s Qualitysphere -- chapter 2 Why Customers’ Perception of Quality Is So Important -- chapter 3 Demonstrating the Return on Investment in Customer Perception of Quality -- chapter 4 Garnering Support and Gaining Endorsement -- chapter 5 A Framework to Derive the Right Investments -- chapter 6 Managing a Journey of Continuous Improvement -- chapter 7 Metrics That Prove the Worth of the Initiatives -- chapter 8 Delivering a Capability to Sustain Customers’ Perception of Quality Function -- chapter 9 Common Hurdles That Plague Customers’ Perception of Quality Initiatives. |
| Sommario/riassunto: | Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control It introduces a ground-breaking model for measuring the impact of quality perception on your bottom line. Allowing you to look at quality from an outside-in, truly customer-centric perspective, the authors pave a concrete connection between enhanced customer perception and increased profitability. |
| Titolo autorizzato: | Your customers' perception of quality |
| ISBN: | 0-429-25217-X |
| 1-4398-4582-4 | |
| 1-4398-4581-6 | |
| 1-4398-9123-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910817259903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |