|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910817259903321 |
|
|
Autore |
Kureemun Baboo |
|
|
Titolo |
Your customers' perception of quality : what it means to your bottom line and how to control it / / by Baboo Kureemun and Robert Fantina |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Boca Raton, FL : , : Productivity Press, an imprint of Taylor and Francis, , 2011 |
|
|
|
|
|
|
|
|
|
ISBN |
|
0-429-25217-X |
1-4398-4582-4 |
1-4398-4581-6 |
1-4398-9123-0 |
|
|
|
|
|
|
|
|
Edizione |
[1st edition] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (216 pages) : illustrations |
|
|
|
|
|
|
Collana |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Quality of products - Public opinion |
Consumers - Attitudes |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references. |
|
|
|
|
|
|
Nota di contenuto |
|
chapter 1 The Neglected Frontier of Quality in Today’s Qualitysphere -- chapter 2 Why Customers’ Perception of Quality Is So Important -- chapter 3 Demonstrating the Return on Investment in Customer Perception of Quality -- chapter 4 Garnering Support and Gaining Endorsement -- chapter 5 A Framework to Derive the Right Investments -- chapter 6 Managing a Journey of Continuous Improvement -- chapter 7 Metrics That Prove the Worth of the Initiatives -- chapter 8 Delivering a Capability to Sustain Customers’ Perception of Quality Function -- chapter 9 Common Hurdles That Plague Customers’ Perception of Quality Initiatives. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control It introduces a ground-breaking model for measuring the impact of quality perception on your bottom line. Allowing you to look at quality from an outside-in, truly customer-centric perspective, the authors pave a concrete connection between enhanced customer perception and increased profitability. |
|
|
|
|
|
|
|