Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman
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| Titolo: |
Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman
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| Pubblicazione: | [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 |
| Descrizione fisica: | 1 online resource (161 pages) |
| Disciplina: | 658.8343 |
| Soggetto topico: | Brand choice |
| Persona (resp. second.): | FetscherinMarc |
| VeloutsouCleopatra | |
| GuzmanFrancisco | |
| Nota di contenuto: | Cover -- Guest editorial -- Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences -- Role of brand attachment in customers' evaluation of service failure -- Brand hate: a multidimensional construct -- Love becomes hate? or love is blind?Moderating effects of brand love upon consumers' retaliation towards brand failure -- Exploring the antecedents and outcomes of destination brand love -- Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification -- Is brand love materialistic? -- What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer-brand relationship -- "Fight or flight": coping responses to brand hate. |
| Titolo autorizzato: | Consumer brand relationships |
| ISBN: | 1-80117-747-3 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910794536503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Journal of Product and Brand Management