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Record Nr. |
UNINA9910794536503321 |
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Titolo |
Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman |
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Pubbl/distr/stampa |
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[Place of publication not identified] : , : Emerald Publishing Limited, , 2021 |
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ISBN |
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Descrizione fisica |
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1 online resource (161 pages) |
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Collana |
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Journal of Product and Brand Management ; ; Volume 30, Number 3 |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Cover -- Guest editorial -- Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences -- Role of brand attachment in customers' evaluation of service failure -- Brand hate: a multidimensional construct -- Love becomes hate? or love is blind?Moderating effects of brand love upon consumers' retaliation towards brand failure -- Exploring the antecedents and outcomes of destination brand love -- Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification -- Is brand love materialistic? -- What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer-brand relationship -- "Fight or flight": coping responses to brand hate. |
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