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100   $a20220403d2021      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aConsumer brand relationships /$fguest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman
210  1$a[Place of publication not identified] :$cEmerald Publishing Limited,$d2021.
215   $a1 online resource (161 pages)
225 0 $aJournal of Product and Brand Management ;$vVolume 30, Number 3
327   $aCover -- Guest editorial -- Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences -- Role of brand attachment in customers' evaluation of service failure -- Brand hate: a multidimensional construct -- Love becomes hate? or love is blind?Moderating effects of brand love upon consumers' retaliation towards brand failure -- Exploring the antecedents and outcomes of destination brand love -- Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification -- Is brand love materialistic? -- What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer-brand relationship -- "Fight or flight": coping responses to brand hate.
410  0$aJournal of Product and Brand Management 
606   $aBrand choice
615  0$aBrand choice.
676   $a658.8343
702   $aFetscherin$b Marc
702   $aVeloutsou$b Cleopatra
702   $aGuzman$b Francisco
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910794536503321
996   $aConsumer brand relationships$93704293
997   $aUNINA