02095nam 2200421 450 991079453650332120220403131142.01-80117-747-3(CKB)4100000011982287(MiAaPQ)EBC6680470(Au-PeEL)EBL6680470(OCoLC)1261366512(EXLCZ)99410000001198228720220403d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierConsumer brand relationships /guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman[Place of publication not identified] :Emerald Publishing Limited,2021.1 online resource (161 pages)Journal of Product and Brand Management ;Volume 30, Number 3Cover -- Guest editorial -- Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences -- Role of brand attachment in customers' evaluation of service failure -- Brand hate: a multidimensional construct -- Love becomes hate? or love is blind?Moderating effects of brand love upon consumers' retaliation towards brand failure -- Exploring the antecedents and outcomes of destination brand love -- Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification -- Is brand love materialistic? -- What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer-brand relationship -- "Fight or flight": coping responses to brand hate.Journal of Product and Brand Management Brand choiceBrand choice.658.8343Fetscherin MarcVeloutsou CleopatraGuzman FranciscoMiAaPQMiAaPQMiAaPQBOOK9910794536503321Consumer brand relationships3704293UNINA