Social media metrics [[electronic resource] ] : how to measure and optimize your marketing investment / / Jim Sterne
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| Autore: |
Sterne Jim <1955->
|
| Titolo: |
Social media metrics [[electronic resource] ] : how to measure and optimize your marketing investment / / Jim Sterne
|
| Pubblicazione: | Hoboken, N.J., : Wiley, c2010 |
| Descrizione fisica: | 1 online resource (275 p.) |
| Disciplina: | 658.8/72 |
| Soggetto topico: | Internet marketing |
| Social media - Economic aspects | |
| Marketing research | |
| Online social networks - Economic aspects | |
| Classificazione: | QP 650 |
| Note generali: | Includes index. |
| Nota di contenuto: | Social Media Metrics: How to Measure and Optimize Your Marketing Investment; Contents; Foreword; Acknowledgments; Introduction: Getting Started-Understanding the Ground Rules; Chapter 1: Getting Focused-Identifying Goals; Chapter 2: Getting Attention-Reaching Your Audience; Chapter 3: Getting Respect-Identifying Influence; Chapter 4: Getting Emotional-Recognizing Sentiment; Chapter 5: Getting Response-Triggering Action; Chapter 6: Getting the Message-Hearing the Conversation; Chapter 7: Getting Results-Driving Business Outcomes; Chapter 8: Getting Buy-In-Convincing Your Colleagues |
| Chapter 9: Getting Ahead-Seeing the FutureAppendix: Resources; Index | |
| Sommario/riassunto: | The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals wher |
| Titolo autorizzato: | Social media metrics |
| ISBN: | 0-470-62258-X |
| 1-282-55111-6 | |
| 9786612551116 | |
| 0-470-62256-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910792353203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
New Rules Social Media Series