LEADER 03141nam 2200661Ia 450 001 9910792353203321 005 20230207213431.0 010 $a0-470-62258-X 010 $a1-282-55111-6 010 $a9786612551116 010 $a0-470-62256-3 035 $a(CKB)2670000000014489 035 $a(EBL)510225 035 $a(OCoLC)609861544 035 $a(SSID)ssj0000365980 035 $a(PQKBManifestationID)11290373 035 $a(PQKBTitleCode)TC0000365980 035 $a(PQKBWorkID)10414500 035 $a(PQKB)11057761 035 $a(MiAaPQ)EBC510225 035 $a(Au-PeEL)EBL510225 035 $a(CaPaEBR)ebr10377809 035 $a(CaONFJC)MIL255111 035 $a(EXLCZ)992670000000014489 100 $a20100225d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSocial media metrics$b[electronic resource] $ehow to measure and optimize your marketing investment /$fJim Sterne 210 $aHoboken, N.J. $cWiley$dc2010 215 $a1 online resource (275 p.) 225 1 $aNew Rules Social Media Series 300 $aIncludes index. 311 $a0-470-58378-9 327 $aSocial Media Metrics: How to Measure and Optimize Your Marketing Investment; Contents; Foreword; Acknowledgments; Introduction: Getting Started-Understanding the Ground Rules; Chapter 1: Getting Focused-Identifying Goals; Chapter 2: Getting Attention-Reaching Your Audience; Chapter 3: Getting Respect-Identifying Influence; Chapter 4: Getting Emotional-Recognizing Sentiment; Chapter 5: Getting Response-Triggering Action; Chapter 6: Getting the Message-Hearing the Conversation; Chapter 7: Getting Results-Driving Business Outcomes; Chapter 8: Getting Buy-In-Convincing Your Colleagues 327 $aChapter 9: Getting Ahead-Seeing the FutureAppendix: Resources; Index 330 $aThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals wher 410 0$aNew Rules Social Media Series 606 $aInternet marketing 606 $aSocial media$xEconomic aspects 606 $aMarketing research 606 $aOnline social networks$xEconomic aspects 615 0$aInternet marketing. 615 0$aSocial media$xEconomic aspects. 615 0$aMarketing research. 615 0$aOnline social networks$xEconomic aspects. 676 $a658.8/72 686 $aQP 650$2rvk 700 $aSterne$b Jim$f1955-$01344337 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910792353203321 996 $aSocial media metrics$93766035 997 $aUNINA LEADER 04405nam 2200637Ia 450 001 9910830028803321 005 20170815165611.0 010 $a1-283-64508-4 010 $a1-118-34318-2 010 $a1-118-34321-2 010 $a1-118-34319-0 035 $a(CKB)2560000000090073 035 $a(EBL)989209 035 $a(OCoLC)821889223 035 $a(SSID)ssj0000704799 035 $a(PQKBManifestationID)11419960 035 $a(PQKBTitleCode)TC0000704799 035 $a(PQKBWorkID)10719562 035 $a(PQKB)11087907 035 $a(MiAaPQ)EBC989209 035 $a(PPN)187227306 035 $a(EXLCZ)992560000000090073 100 $a20120427d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aDiscovering superconductivity$b[electronic resource] $ean investigative approach /$fGren Ireson 210 $aChichester, West Sussex $cWiley$d2012 215 $a1 online resource (187 p.) 300 $aDescription based upon print version of record. 311 $a1-119-99141-2 311 $a1-119-99140-4 320 $aIncludes bibliographical references and index. 327 $aDiscovering Superconductivity; Contents; List of Figures; List of Tables; Preface; Acknowledgements; To the Teacher; To the Student; SECTION I Introduction; 1 Resistivity and Conduction in Metals; 1.1 Introduction; 1.2 Resistivity; 1.3 Conduction in Metals; 1.4 Revisiting Ohm's Law; References; 2 A Brief History of Superconductivity; 2.1 Introduction; 2.2 The Beginning: Kwik Nagenoeg Nul; 2.3 1933 - Perfect Diamagnetism?; 2.4 The London Brothers; 2.5 1957 - The BCS Theory; 2.6 1962 - The Josephson Effect; 2.7 1986 - Bednorz and Mu?ller and Oxide Superconductors 327 $a2.8 2003 - Abrikosov, Ginzburg and Leggett - and the Future2.9 Getting Cold Enough; References; SECTION II Superconductivity; 3 An Explanation of Superconductivity?; 3.1 Transition Temperature; 3.2 Two-Fluid Model; 3.3 Critical Field, Critical Current; 3.4 Schawlow and Devlin; 3.5 The London Equation; 3.6 BCS Theory; 3.6.1 The Isotope Effect; 3.6.2 The Energy Gap; 3.7 An Alternative Approach to the Energy Gap; 3.7.1 Electron-Electron Attraction; References; 4 The Meissner-Ochsenfeld Effect; References; 5 Diamagnetic Effects; 5.1 Diamagnetism, Paramagnetism and Ferromagnetism; References 327 $a6 Persistence of Current6.1 Quinn and Ittner; References; 7 Type I and Type II Superconductors; 7.1 Critical Magnetic Field; References; 8 Flux Pinning; 8.1 Vortex and Flux Lines; 8.2 The Original Abrikosov; References; SECTION III Superconducting Materials; 9 Low-Temperature Superconductors; 10 Organic Superconductors; References; 11 High-Temperature Superconductors; 11.1 Magnesium Diboride; 11.2 Transition Temperature of High-Tc Superconductors; References; SECTION IV Applications; 12 Superconducting Wire; 13 Medical Imaging; 13.1 Magnetic Resonance Imaging (MRI) 327 $a13.2 Magnetoencephalography13.2.1 The Josephson Junction Revisited; 13.2.2 Neuronal Currents; References; 14 CERN and the LHC; References; 15 Maglev Trains; Appendices; A The BCS Theory; B Flux Penetration; C The Josephson Junction and the SQUID; D MRI; Generating the MRI Signal; References; E A Note on Superfluidity; F A Note on Safety; Index 330 $a Superconductivity is a quantum phenomenon that manifests itself in materials showing zero electrical resistance below a characteristic temperature resulting in the potential for an electric current to run continually through such a material without the need for a power source. Such materials are used extensively in medical and power applications, e.g. MRI and NMR machines. Discovering Superconductivity uses a series of practical and investigative activities, which can be used as tutor demonst 606 $aSuperconductivity$xStudy and teaching (Higher)$xActivity programs 606 $aSuperconductors 615 0$aSuperconductivity$xStudy and teaching (Higher)$xActivity programs. 615 0$aSuperconductors. 676 $a537.6/23076 676 $a537.623076 676 $a621.35 686 $aTEC039000$2bisacsh 700 $aIreson$b Gren$01650536 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910830028803321 996 $aDiscovering superconductivity$94124810 997 $aUNINA