03141nam 2200661Ia 450 991079235320332120230207213431.00-470-62258-X1-282-55111-697866125511160-470-62256-3(CKB)2670000000014489(EBL)510225(OCoLC)609861544(SSID)ssj0000365980(PQKBManifestationID)11290373(PQKBTitleCode)TC0000365980(PQKBWorkID)10414500(PQKB)11057761(MiAaPQ)EBC510225(Au-PeEL)EBL510225(CaPaEBR)ebr10377809(CaONFJC)MIL255111(EXLCZ)99267000000001448920100225d2010 uy 0engur|n|---|||||txtccrSocial media metrics[electronic resource] how to measure and optimize your marketing investment /Jim SterneHoboken, N.J. Wileyc20101 online resource (275 p.)New Rules Social Media SeriesIncludes index.0-470-58378-9 Social Media Metrics: How to Measure and Optimize Your Marketing Investment; Contents; Foreword; Acknowledgments; Introduction: Getting Started-Understanding the Ground Rules; Chapter 1: Getting Focused-Identifying Goals; Chapter 2: Getting Attention-Reaching Your Audience; Chapter 3: Getting Respect-Identifying Influence; Chapter 4: Getting Emotional-Recognizing Sentiment; Chapter 5: Getting Response-Triggering Action; Chapter 6: Getting the Message-Hearing the Conversation; Chapter 7: Getting Results-Driving Business Outcomes; Chapter 8: Getting Buy-In-Convincing Your ColleaguesChapter 9: Getting Ahead-Seeing the FutureAppendix: Resources; IndexThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals wherNew Rules Social Media SeriesInternet marketingSocial mediaEconomic aspectsMarketing researchOnline social networksEconomic aspectsInternet marketing.Social mediaEconomic aspects.Marketing research.Online social networksEconomic aspects.658.8/72QP 650rvkSterne Jim1955-1344337MiAaPQMiAaPQMiAaPQBOOK9910792353203321Social media metrics3766035UNINA