|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910792353203321 |
|
|
Autore |
Sterne Jim <1955-> |
|
|
Titolo |
Social media metrics [[electronic resource] ] : how to measure and optimize your marketing investment / / Jim Sterne |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Hoboken, N.J., : Wiley, c2010 |
|
|
|
|
|
|
|
ISBN |
|
0-470-62258-X |
1-282-55111-6 |
9786612551116 |
0-470-62256-3 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (275 p.) |
|
|
|
|
|
|
Collana |
|
New Rules Social Media Series |
|
|
|
|
|
|
Classificazione |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Internet marketing |
Social media - Economic aspects |
Marketing research |
Online social networks - Economic aspects |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
|
|
|
|
|
Nota di contenuto |
|
Social Media Metrics: How to Measure and Optimize Your Marketing Investment; Contents; Foreword; Acknowledgments; Introduction: Getting Started-Understanding the Ground Rules; Chapter 1: Getting Focused-Identifying Goals; Chapter 2: Getting Attention-Reaching Your Audience; Chapter 3: Getting Respect-Identifying Influence; Chapter 4: Getting Emotional-Recognizing Sentiment; Chapter 5: Getting Response-Triggering Action; Chapter 6: Getting the Message-Hearing the Conversation; Chapter 7: Getting Results-Driving Business Outcomes; Chapter 8: Getting Buy-In-Convincing Your Colleagues |
Chapter 9: Getting Ahead-Seeing the FutureAppendix: Resources; Index |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of |
|
|
|
|