Encyclopaedia of retail chain management . Vol. 1 [[electronic resource] /] / editor Shehzad Ahmad

• Pubblicazione: Mumbai, : Himalaya Pub. House, 2009
• Descrizione fisica: 1 online resource (909 p.)
• Disciplina: 658.82
• Soggetto topico: Franchises (Retail trade); Retail trade - Management
• Soggetto genere / forma: Electronic books.
• Altri autori: AhmadShehzad
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Vol 1 Cover; CONTENTS; INTRODUCTION; SIGNIFICANCE OF RETAILING; CHAIN STORES; HISTORICAL BACKDROP; LOGISTICS OF RETAILING; DEVELOPING PRODUCTS; GOODS DISTRIBUTION; RETAIL METHODS; BIBLIOGRAPHY; Vol 2 Cover; COVER; CONTENTS; RETAILING AND WHOLESALING; SUPPLY NETWORK; BIBLIOGRAPHY; Vol 3 Cover; COVER; CONTENTS; THE FORECASTING; DETERMINATION OF PRICE; STOCK ASSORTMENTS; CONTROLLING STOCKS; THE PROFIT; SYSTEM OF BOOK-KEEPING; MARGIN PERCENTAGES; MOVEMENT OF MERCHANDISE; STRATEGY OF MARKETING; POWER OF CONSUMER; BIBLIOGRAPHY
• Sommario/riassunto: Business world is growing fast. Today, retailing is one of the fastest-growing segments of economy. As one of the nation`s largest employer, the retail industry provides excellent business opportunities. Brand identity becomes important for the success of a business and building brand identity becomes easier, if a retailer opens up multiple outlets. A business chain is a network of physical business locations, which all provide similar services of products, and share a brand. A retail chain is a types of business chain. All units inevitably share some degree of central management, supply chain
• Titolo autorizzato: Encyclopaedia of retail chain management
• ISBN: 1-282-84878-X; 9786612848780; 1-4416-6190-5; 93-5043-937-9; 600-00-2828-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910458778003321
• Lo trovi qui: Univ. Federico II