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Record Nr. |
UNINA9910458778003321 |
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Titolo |
Encyclopaedia of retail chain management . Vol. 1 [[electronic resource] /] / editor Shehzad Ahmad |
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Pubbl/distr/stampa |
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Mumbai, : Himalaya Pub. House, 2009 |
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ISBN |
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1-282-84878-X |
9786612848780 |
1-4416-6190-5 |
93-5043-937-9 |
600-00-2828-8 |
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Descrizione fisica |
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1 online resource (909 p.) |
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Collana |
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Encyclopaedia of retail chain management |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Franchises (Retail trade) |
Retail trade - Management |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Vol 1 Cover; CONTENTS; INTRODUCTION; SIGNIFICANCE OF RETAILING; CHAIN STORES; HISTORICAL BACKDROP; LOGISTICS OF RETAILING; DEVELOPING PRODUCTS; GOODS DISTRIBUTION; RETAIL METHODS; BIBLIOGRAPHY; Vol 2 Cover; COVER; CONTENTS; RETAILING AND WHOLESALING; SUPPLY NETWORK; BIBLIOGRAPHY; Vol 3 Cover; COVER; CONTENTS; THE FORECASTING; DETERMINATION OF PRICE; STOCK ASSORTMENTS; CONTROLLING STOCKS; THE PROFIT; SYSTEM OF BOOK-KEEPING; MARGIN PERCENTAGES; MOVEMENT OF MERCHANDISE; STRATEGY OF MARKETING; POWER OF CONSUMER; BIBLIOGRAPHY |
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Sommario/riassunto |
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Business world is growing fast. Today, retailing is one of the fastest-growing segments of economy. As one of the nation`s largest employer, the retail industry provides excellent business opportunities. Brand identity becomes important for the success of a business and building brand identity becomes easier, if a retailer opens up multiple outlets. A business chain is a network of physical business locations, which all provide similar services of products, and share a brand. A retail chain is a types of business chain. All units inevitably share some |
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