LEADER 03317nam 2200733 a 450 001 9910458778003321 005 20200520144314.0 010 $a1-282-84878-X 010 $a9786612848780 010 $a1-4416-6190-5 010 $a93-5043-937-9 010 $a600-00-2828-8 035 $a(CKB)2670000000035654 035 $a(EBL)588035 035 $a(OCoLC)721193874 035 $a(SSID)ssj0000672419 035 $a(PQKBManifestationID)11931756 035 $a(PQKBTitleCode)TC0000672419 035 $a(PQKBWorkID)10634525 035 $a(PQKB)10573318 035 $a(SSID)ssj0000672416 035 $a(PQKBManifestationID)11365136 035 $a(PQKBTitleCode)TC0000672416 035 $a(PQKBWorkID)10634015 035 $a(PQKB)11119799 035 $a(SSID)ssj0001419683 035 $a(PQKBManifestationID)11895777 035 $a(PQKBTitleCode)TC0001419683 035 $a(PQKBWorkID)11389591 035 $a(PQKB)11338586 035 $a(MiAaPQ)EBC588035 035 $a(MiAaPQ)EBC4420853 035 $a(Au-PeEL)EBL588035 035 $a(CaPaEBR)ebr10416388 035 $a(EXLCZ)992670000000035654 100 $a20110217d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aEncyclopaedia of retail chain management$hVol. 1$b[electronic resource] /$feditor Shehzad Ahmad 210 $aMumbai $cHimalaya Pub. House$d2009 215 $a1 online resource (909 p.) 225 0 $aEncyclopaedia of retail chain management 300 $aDescription based upon print version of record. 311 $a81-8318-892-3 320 $aIncludes bibliographical references. 327 $aVol 1 Cover; CONTENTS; INTRODUCTION; SIGNIFICANCE OF RETAILING; CHAIN STORES; HISTORICAL BACKDROP; LOGISTICS OF RETAILING; DEVELOPING PRODUCTS; GOODS DISTRIBUTION; RETAIL METHODS; BIBLIOGRAPHY; Vol 2 Cover; COVER; CONTENTS; RETAILING AND WHOLESALING; SUPPLY NETWORK; BIBLIOGRAPHY; Vol 3 Cover; COVER; CONTENTS; THE FORECASTING; DETERMINATION OF PRICE; STOCK ASSORTMENTS; CONTROLLING STOCKS; THE PROFIT; SYSTEM OF BOOK-KEEPING; MARGIN PERCENTAGES; MOVEMENT OF MERCHANDISE; STRATEGY OF MARKETING; POWER OF CONSUMER; BIBLIOGRAPHY 330 $aBusiness world is growing fast. Today, retailing is one of the fastest-growing segments of economy. As one of the nation`s largest employer, the retail industry provides excellent business opportunities. Brand identity becomes important for the success of a business and building brand identity becomes easier, if a retailer opens up multiple outlets. A business chain is a network of physical business locations, which all provide similar services of products, and share a brand. A retail chain is a types of business chain. All units inevitably share some degree of central management, supply chain 606 $aFranchises (Retail trade) 606 $aRetail trade$xManagement$vEncyclopedias 608 $aElectronic books. 615 0$aFranchises (Retail trade) 615 0$aRetail trade$xManagement 676 $a658.82 701 $aAhmad$b Shehzad$0948986 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910458778003321 996 $aEncyclopaedia of retail chain management$92145086 997 $aUNINA