Competitive quality and innovation / / Pierre Maillard

• Autore: Maillard Pierre
• Pubblicazione: London, England ; ; Hoboken, New Jersey : , : ISTE : , : Wiley, , 2015; ©2015
• Descrizione fisica: 1 online resource (368 p.)
• Disciplina: 658.5
• Soggetto topico: Technological innovations - Management
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover; Title Page; Copyright; Contents; Preface; Introduction; 1: The Innovation Concept; 1.1. The characteristics of an innovation process; 1.2. Review of basic conceptual definitions in "general systemics"; 1.2.1. The concept of a process; 1.2.2. The concept of a processor; 1.2.3. The concept of functionality; 1.2.4. The concept of a function; 1.2.5. The concept of configuration; 1.2.6. The managerial architecture of a processor; 1.3. Evaluation criteria for the success of an innovation; 1.4. Drivers of socioeconomic exchange for an innovation process ; 1.5. Clarifications on certain actions in an innovation process1.5.1. Managing the configuration of an innovation process; 1.5.2. Creative research; 1.5.3. Studies on the impact of a new innovation; 1.5.4. Feasibility studies in the innovation process; 1.5.5. The decision-making stages of the innovation process; 1.6. Classification of innovation processes; 1.6.1. Three types of company; 1.6.2. Types of innovations; 1.6.3. Correlations between types of innovating companies and types of innovation; 1.6.4. The specificities of type I innovations; 1.6.4.1. The triggers; 1.6.4.2. The processes ; 1.6.4.3. The nature of the risks1.6.4.4. The stakeholders who produce the innovation; 1.6.4.5. The impacts on consumption methods; 1.6.5. Specificities of type II innovations; 1.6.5.1. The triggers; 1.6.5.2. The processes; 1.6.5.3. The nature of the risks; 1.6.5.4. The stakeholders who produce the innovation; 1.6.5.5. Impacts on consumption methods; 1.6.6. Specificities of type II and IV innovations; 1.6.6.1. The triggers; 1.6.6.2. The processes; 1.6.6.3. The nature of the risks; 1.6.6.4. Stakeholders who produce the innovation; 1.6.6.5. Impacts on methods of consumption; 1.7. Conclusion ; 2: Competitive Quality of an Innovation2.1. Introduction; 2.2. The concepts which characterize competitive quality; 2.3. The use of competitive quality in an innovation process; 2.4. A model of the competitive quality process in an innovation process; 2.5. Conclusion; 3: Competitive Quality Tactics; 3.1. Introduction; 3.2. The objective of a competitive quality tactics; 3.3. Planning competitive quality tactics in the innovation process; 3.4. Methods for designing competitive quality tactics; 3.5. The performance of competitive quality tactics ; 3.6. Managing the design of competitive quality tactics3.7. Conclusion; 4: The Marketing Quality of an Innovation; 4.1. Introduction; 4.2. Marketing quality in an innovation process; 4.3. Planning marketing quality within the innovation process; 4.3.1. Releases of competitive quality fuel; 4.3.2. The emergence of stakeholders' competitive quality perceptions; 4.3.3. Compensatory resources and contributions to the company's image and reputation; 4.4. Defining marketing quality; 4.4.1. Marketing quality in releasing competitive quality fuel ; 4.4.2. Marketing quality in the emergence of competitive quality judgments
• Titolo autorizzato: Competitive quality and innovation
• ISBN: 1-119-13759-4; 1-119-13758-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910830209203321
• Lo trovi qui: Univ. Federico II