LEADER 04476nam 2200565 450 001 9910830209203321 005 20170822124012.0 010 $a1-119-13759-4 010 $a1-119-13758-6 035 $a(CKB)3710000000421621 035 $a(EBL)1998805 035 $a(SSID)ssj0001535858 035 $a(PQKBManifestationID)11995478 035 $a(PQKBTitleCode)TC0001535858 035 $a(PQKBWorkID)11500047 035 $a(PQKB)10102207 035 $a(MiAaPQ)EBC4041076 035 $a(MiAaPQ)EBC1998805 035 $a(EXLCZ)993710000000421621 100 $a20150620h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCompetitive quality and innovation /$fPierre Maillard 210 1$aLondon, England ;$aHoboken, New Jersey :$cISTE :$cWiley,$d2015. 210 4$dİ2015 215 $a1 online resource (368 p.) 300 $aDescription based upon print version of record. 311 $a1-84821-820-6 311 $a1-119-13757-8 320 $aIncludes bibliographical references and index. 327 $aCover; Title Page; Copyright; Contents; Preface; Introduction; 1: The Innovation Concept; 1.1. The characteristics of an innovation process; 1.2. Review of basic conceptual definitions in "general systemics"; 1.2.1. The concept of a process; 1.2.2. The concept of a processor; 1.2.3. The concept of functionality; 1.2.4. The concept of a function; 1.2.5. The concept of configuration; 1.2.6. The managerial architecture of a processor; 1.3. Evaluation criteria for the success of an innovation; 1.4. Drivers of socioeconomic exchange for an innovation process 327 $a1.5. Clarifications on certain actions in an innovation process1.5.1. Managing the configuration of an innovation process; 1.5.2. Creative research; 1.5.3. Studies on the impact of a new innovation; 1.5.4. Feasibility studies in the innovation process; 1.5.5. The decision-making stages of the innovation process; 1.6. Classification of innovation processes; 1.6.1. Three types of company; 1.6.2. Types of innovations; 1.6.3. Correlations between types of innovating companies and types of innovation; 1.6.4. The specificities of type I innovations; 1.6.4.1. The triggers; 1.6.4.2. The processes 327 $a1.6.4.3. The nature of the risks1.6.4.4. The stakeholders who produce the innovation; 1.6.4.5. The impacts on consumption methods; 1.6.5. Specificities of type II innovations; 1.6.5.1. The triggers; 1.6.5.2. The processes; 1.6.5.3. The nature of the risks; 1.6.5.4. The stakeholders who produce the innovation; 1.6.5.5. Impacts on consumption methods; 1.6.6. Specificities of type II and IV innovations; 1.6.6.1. The triggers; 1.6.6.2. The processes; 1.6.6.3. The nature of the risks; 1.6.6.4. Stakeholders who produce the innovation; 1.6.6.5. Impacts on methods of consumption; 1.7. Conclusion 327 $a2: Competitive Quality of an Innovation2.1. Introduction; 2.2. The concepts which characterize competitive quality; 2.3. The use of competitive quality in an innovation process; 2.4. A model of the competitive quality process in an innovation process; 2.5. Conclusion; 3: Competitive Quality Tactics; 3.1. Introduction; 3.2. The objective of a competitive quality tactics; 3.3. Planning competitive quality tactics in the innovation process; 3.4. Methods for designing competitive quality tactics; 3.5. The performance of competitive quality tactics 327 $a3.6. Managing the design of competitive quality tactics3.7. Conclusion; 4: The Marketing Quality of an Innovation; 4.1. Introduction; 4.2. Marketing quality in an innovation process; 4.3. Planning marketing quality within the innovation process; 4.3.1. Releases of competitive quality fuel; 4.3.2. The emergence of stakeholders' competitive quality perceptions; 4.3.3. Compensatory resources and contributions to the company's image and reputation; 4.4. Defining marketing quality; 4.4.1. Marketing quality in releasing competitive quality fuel 327 $a4.4.2. Marketing quality in the emergence of competitive quality judgments 606 $aTechnological innovations$xManagement 615 0$aTechnological innovations$xManagement. 676 $a658.5 700 $aMaillard$b Pierre$0395024 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910830209203321 996 $aCompetitive quality and innovation$94032759 997 $aUNINA