Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth
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| Autore: |
Rajput Namita
|
| Titolo: |
Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth
|
| Pubblicazione: | Mumbai [India], : Himalaya Pub. House, 2008 |
| Descrizione fisica: | 1 online resource (309 p.) |
| Disciplina: | 658.8/2 |
| Soggetto topico: | Advertising |
| Sales promotion | |
| Selling | |
| Altri autori: |
VasishthNeeru
|
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | COVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and Development |
| Direction and SupervisionMotivation and Compensation; Performance Appraisal | |
| Sommario/riassunto: | An authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts with relevant background of the subject.; Previous years questions have been given in the appendix for reference. |
| Titolo autorizzato: | Advertising and personal selling |
| ISBN: | 1-282-80206-2 |
| 9786612802065 | |
| 1-4416-8718-1 | |
| 93-5043-713-9 | |
| 600-00-2733-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910818181403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |