|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910818181403321 |
|
|
Autore |
Rajput Namita |
|
|
Titolo |
Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Mumbai [India], : Himalaya Pub. House, 2008 |
|
|
|
|
|
|
|
ISBN |
|
1-282-80206-2 |
9786612802065 |
1-4416-8718-1 |
93-5043-713-9 |
600-00-2733-8 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (309 p.) |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Advertising |
Sales promotion |
Selling |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di contenuto |
|
COVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and Development |
Direction and SupervisionMotivation and Compensation; Performance Appraisal |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
An authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts with relevant background of the subject.; Previous years questions have been given in the appendix for reference. |
|
|
|
|
|
|
|