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001 9910818181403321
005 20230721013720.0
010   $a1-282-80206-2
010   $a9786612802065
010   $a1-4416-8718-1
010   $a93-5043-713-9
010   $a600-00-2733-8
035   $a(CKB)2670000000059062
035   $a(EBL)588553
035   $a(OCoLC)700695701
035   $a(SSID)ssj0000671780
035   $a(PQKBManifestationID)11409114
035   $a(PQKBTitleCode)TC0000671780
035   $a(PQKBWorkID)10625611
035   $a(PQKB)11780603
035   $a(Au-PeEL)EBL588553
035   $a(CaPaEBR)ebr10416269
035   $a(Au-PeEL)EBL4953553
035   $a(CaONFJC)MIL280206
035   $a(OCoLC)1024265126
035   $a(MiAaPQ)EBC588553
035   $a(EXLCZ)992670000000059062
100   $a20101015d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aAdvertising and personal selling$b[electronic resource] /$fNamita Rajput, Neeru Vasishth
210   $aMumbai [India] $cHimalaya Pub. House$d2008
215   $a1 online resource (309 p.)
300   $aDescription based upon print version of record.
311   $a81-8318-902-4 
327   $aCOVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and Development
327   $aDirection and SupervisionMotivation and Compensation; Performance Appraisal
330   $aAn authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts with relevant background of the subject.; Previous years questions have been given in the appendix for reference. 
606   $aAdvertising
606   $aSales promotion
606   $aSelling
615  0$aAdvertising.
615  0$aSales promotion.
615  0$aSelling.
676   $a658.8/2
700   $aRajput$b Namita$01600961
701   $aVasishth$b Neeru$01600962
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910818181403321
996   $aAdvertising and personal selling$93924346
997   $aUNINA