02838nam 2200649 a 450 991081818140332120230721013720.01-282-80206-297866128020651-4416-8718-193-5043-713-9600-00-2733-8(CKB)2670000000059062(EBL)588553(OCoLC)700695701(SSID)ssj0000671780(PQKBManifestationID)11409114(PQKBTitleCode)TC0000671780(PQKBWorkID)10625611(PQKB)11780603(Au-PeEL)EBL588553(CaPaEBR)ebr10416269(Au-PeEL)EBL4953553(CaONFJC)MIL280206(OCoLC)1024265126(MiAaPQ)EBC588553(EXLCZ)99267000000005906220101015d2008 uy 0engur|n|---|||||txtccrAdvertising and personal selling[electronic resource] /Namita Rajput, Neeru VasishthMumbai [India] Himalaya Pub. House20081 online resource (309 p.)Description based upon print version of record.81-8318-902-4 COVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and DevelopmentDirection and SupervisionMotivation and Compensation; Performance AppraisalAn authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts with relevant background of the subject.; Previous years questions have been given in the appendix for reference. AdvertisingSales promotionSellingAdvertising.Sales promotion.Selling.658.8/2Rajput Namita1600961Vasishth Neeru1600962MiAaPQMiAaPQMiAaPQBOOK9910818181403321Advertising and personal selling3924346UNINA