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Autore: |
Mootee Idris <1958->
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Titolo: |
60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee
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Pubblicazione: | Hoboken, NJ, : Wiley, c2013 |
Hoboken, New Jersey : , : Wiley, , 2013 | |
Edizione: | 1st edition |
Descrizione fisica: | 1 online resource (x, 246 pages) : illustrations (some color) |
Disciplina: | 658.8/27 |
Soggetto topico: | Branding (Marketing) |
Note generali: | Includes index. |
Nota di contenuto: | Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. |
Sommario/riassunto: | Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""-Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design Of |
Titolo autorizzato: | 60-minute brand strategist ![]() |
ISBN: | 1-118-65982-1 |
1-118-65996-1 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910811014303321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |