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001 9910811014303321
005 20190911100039.0
010   $a1-118-65982-1
010   $a1-118-65996-1
035   $a(OCoLC)829387888
035   $a(MiFhGG)GVRL8FLL
035   $a(EXLCZ)992670000000359988
100   $a20130304d2013      uy             0
101 0 $aeng
135   $aurun|---uuuua
181   $ctxt
182   $cc
183   $acr
200 10$a60-minute brand strategist $ethe essential brand book for marketing professionals /$fIdris Mootee
205   $a1st edition
210   $aHoboken, NJ $cWiley$dc2013
210  1$aHoboken, New Jersey :$cWiley,$d2013.
215   $a1 online resource (x, 246 pages) $cillustrations (some color)
225 0 $aGale eBooks
300   $aIncludes index.
311   $a1-118-62516-1 
327   $aIntroduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author.
330   $a Praise for 60-Minute Brand Strategist  ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""-Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design Of
606   $aBranding (Marketing)
615  0$aBranding (Marketing)
676   $a658.8/27
700   $aMootee$b Idris$f1958-$01116305
801  0$bMiFhGG
801  1$bMiFhGG
906   $aBOOK
912   $a9910811014303321
996   $a60-minute brand strategist$94024436
997   $aUNINA