01898oam 2200421 450 991081101430332120190911100039.01-118-65982-11-118-65996-1(OCoLC)829387888(MiFhGG)GVRL8FLL(EXLCZ)99267000000035998820130304d2013 uy 0engurun|---uuuuatxtccr60-minute brand strategist the essential brand book for marketing professionals /Idris Mootee1st editionHoboken, NJ Wileyc2013Hoboken, New Jersey :Wiley,2013.1 online resource (x, 246 pages) illustrations (some color)Gale eBooksIncludes index.1-118-62516-1 Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""-Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design OfBranding (Marketing)Branding (Marketing)658.8/27Mootee Idris1958-1116305MiFhGGMiFhGGBOOK991081101430332160-minute brand strategist4024436UNINA