| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910791692703321 |
|
|
Autore |
Parrish Geoffrey <1933-> |
|
|
Titolo |
Carburizing [[electronic resource] ] : microstructures and properties / / Geoffrey Parrish |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Materials Park, Ohio, : ASM International, c1999 |
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Descrizione fisica |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Case hardening |
Steel - Metallography |
Steel - Heat treatment |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
|
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910811014303321 |
|
|
Autore |
Mootee Idris <1958-> |
|
|
Titolo |
60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Hoboken, NJ, : Wiley, c2013 |
|
Hoboken, New Jersey : , : Wiley, , 2013 |
|
|
|
|
|
|
|
|
|
ISBN |
|
1-118-65982-1 |
1-118-65996-1 |
|
|
|
|
|
|
|
|
Edizione |
[1st edition] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (x, 246 pages) : illustrations (some color) |
|
|
|
|
|
|
Collana |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
|
|
|
|
|
Nota di contenuto |
|
Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""-Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design Of |
|
|
|
|
|
|
|
| |