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Autore: | Curtin Patricia A (Patricia Ann), <1955-> |
Titolo: | International public relations : negotiating culture, identity, and power / / Patricia A. Curtin, T. Kenn Gaither |
Pubblicazione: | Thousand Oaks, : SAGE Publications, c2007 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (xiii, 304 p.) : ill., map |
Disciplina: | 659.2 |
Soggetto topico: | Culture and globalization |
Intercultural communication | |
Public relations | |
Altri autori: | GaitherThomas Kenneth |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references (p. 265-281) and index. |
Nota di contenuto: | Cover; Contents; Preface; 1 - The Challenges of International Public Relations; 2 - Opening Global Gateways; 3 - Global Public Relations and the Circuit of Culture; 4 - The Regulatory Environments of Global Public Relations Practice; 5 - The Face and Shape of Global Public Relations Campaign Materials; 6 - Practicing Public Relations in a Global Environment; 7 - Consumption; 8 - Contested Identities, Shifting Publics in a Globalized World; 9 - Capturing the Synergy of the Circuit; 10 - Circuiting the Globe; 11 - Ethical Considerations in Global Practice |
12 - The Future of International Public Relations PracticeBibliography; Index; About the Authors | |
Sommario/riassunto: | This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates. |
Titolo autorizzato: | International public relations |
ISBN: | 1-4522-2481-1 |
1-4129-1414-0 | |
1-4522-1328-3 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910807904003321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |