03186nam 2200697 a 450 991080790400332120240516215738.01-4522-2481-11-4129-1414-01-4522-1328-3(CKB)2550000000108082(EBL)996324(OCoLC)809771699(SSID)ssj0000675695(PQKBManifestationID)12235690(PQKBTitleCode)TC0000675695(PQKBWorkID)10669486(PQKB)11061416(MiAaPQ)EBC996324(OCoLC)1007857980(StDuBDS)EDZ0000076862(EXLCZ)99255000000010808220120418d2007 fy| 0engur|||||||||||txtccrInternational public relations[electronic resource] negotiating culture, identity, and power /Patricia A. Curtin, T. Kenn Gaither1st ed.Thousand Oaks, [Calif.] ;London SAGEc20071 online resource (xiii, 304 p.) ill., mapDescription based upon print version of record.1-4522-7901-2 1-322-30607-9 1-4129-1415-9 Includes bibliographical references (p. 265-281) and index.Cover; Contents; Preface; 1 - The Challenges of International Public Relations; 2 - Opening Global Gateways; 3 - Global Public Relations and the Circuit of Culture; 4 - The Regulatory Environments of Global Public Relations Practice; 5 - The Face and Shape of Global Public Relations Campaign Materials; 6 - Practicing Public Relations in a Global Environment; 7 - Consumption; 8 - Contested Identities, Shifting Publics in a Globalized World; 9 - Capturing the Synergy of the Circuit; 10 - Circuiting the Globe; 11 - Ethical Considerations in Global Practice12 - The Future of International Public Relations PracticeBibliography; Index; About the AuthorsThis work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.Public relationsPublic relationsCross-cultural studiesIntercultural communicationRelacions públiqueslemacRelacions públiquesAnàlisi transculturallemacComunicació interculturallemacPublic relations.Public relationsIntercultural communication.Relacions públiques.Relacions públiquesComunicació intercultural.659.2Curtin Patricia A(Patricia Ann),1955-1680391Gaither Thomas Kenneth1680392StDuBDSStDuBDSBOOK9910807904003321International public relations4049081UNINA