LEADER 03351nam 2200757Ia 450 001 9910807904003321 005 20240927174918.0 010 $a1-4522-2481-1 010 $a1-4129-1414-0 010 $a1-4522-1328-3 035 $a(CKB)2550000000108082 035 $a(EBL)996324 035 $a(OCoLC)809771699 035 $a(SSID)ssj0000675695 035 $a(PQKBManifestationID)12235690 035 $a(PQKBTitleCode)TC0000675695 035 $a(PQKBWorkID)10669486 035 $a(PQKB)11061416 035 $a(MiAaPQ)EBC996324 035 $a(OCoLC)1007857980 035 $a(StDuBDS)EDZ0000076862 035 $a(EXLCZ)992550000000108082 100 $a20060808d2007 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aInternational public relations $enegotiating culture, identity, and power /$fPatricia A. Curtin, T. Kenn Gaither 205 $a1st ed. 210 $aThousand Oaks $cSAGE Publications$dc2007 215 $a1 online resource (xiii, 304 p.) $cill., map 300 $aDescription based upon print version of record. 311 $a1-4522-7901-2 311 $a1-322-30607-9 311 $a1-4129-1415-9 320 $aIncludes bibliographical references (p. 265-281) and index. 327 $aCover; Contents; Preface; 1 - The Challenges of International Public Relations; 2 - Opening Global Gateways; 3 - Global Public Relations and the Circuit of Culture; 4 - The Regulatory Environments of Global Public Relations Practice; 5 - The Face and Shape of Global Public Relations Campaign Materials; 6 - Practicing Public Relations in a Global Environment; 7 - Consumption; 8 - Contested Identities, Shifting Publics in a Globalized World; 9 - Capturing the Synergy of the Circuit; 10 - Circuiting the Globe; 11 - Ethical Considerations in Global Practice 327 $a12 - The Future of International Public Relations PracticeBibliography; Index; About the Authors 330 8 $aThis work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates. 606 $aCulture and globalization 606 $aIntercultural communication 606 $aPublic relations$vCross-cultural studies 606 $aPublic relations 606 $aCultura i globalització$2lemac 606 $aComunicació intercultural$2lemac 606 $aRelacions públiques$vAnàlisi transcultural$2lemac 606 $aRelacions públiques$2lemac 615 0$aCulture and globalization. 615 0$aIntercultural communication. 615 0$aPublic relations 615 0$aPublic relations. 615 7$aCultura i globalització. 615 7$aComunicació intercultural. 615 7$aRelacions públiques 615 7$aRelacions públiques. 676 $a659.2 700 $aCurtin$b Patricia A$g(Patricia Ann),$f1955-$01680391 701 $aGaither$b Thomas Kenneth$01680392 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910807904003321 996 $aInternational public relations$94049081 997 $aUNINA