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Record Nr. |
UNINA9910807904003321 |
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Autore |
Curtin Patricia A (Patricia Ann), <1955-> |
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Titolo |
International public relations : negotiating culture, identity, and power / / Patricia A. Curtin, T. Kenn Gaither |
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Pubbl/distr/stampa |
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Thousand Oaks, : SAGE Publications, c2007 |
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ISBN |
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1-4522-2481-1 |
1-4129-1414-0 |
1-4522-1328-3 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (xiii, 304 p.) : ill., map |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Culture and globalization |
Intercultural communication |
Public relations |
Cultura i globalització |
Comunicació intercultural |
Relacions públiques |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 265-281) and index. |
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Nota di contenuto |
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Cover; Contents; Preface; 1 - The Challenges of International Public Relations; 2 - Opening Global Gateways; 3 - Global Public Relations and the Circuit of Culture; 4 - The Regulatory Environments of Global Public Relations Practice; 5 - The Face and Shape of Global Public Relations Campaign Materials; 6 - Practicing Public Relations in a Global Environment; 7 - Consumption; 8 - Contested Identities, Shifting Publics in a Globalized World; 9 - Capturing the Synergy of the Circuit; 10 - Circuiting the Globe; 11 - Ethical Considerations in Global Practice |
12 - The Future of International Public Relations PracticeBibliography; Index; About the Authors |
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Sommario/riassunto |
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This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates. |
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