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Hungry start-up strategy [[electronic resource] ] : creating new ventures with limited resources and unlimited vision / / Peter S. Cohan



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Autore: Cohan Peter S. <1957-> Visualizza persona
Titolo: Hungry start-up strategy [[electronic resource] ] : creating new ventures with limited resources and unlimited vision / / Peter S. Cohan Visualizza cluster
Pubblicazione: San Francisco, : Berrett-Koehler Publishers, c2012
Edizione: 1st ed.
Descrizione fisica: 1 online resource (262 p.)
Disciplina: 658.1/1
658.11
Soggetto topico: New business enterprises
Strategic planning
Venture capital
Entrepreneurship
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Cover; Contents; Preface; Introduction; PART ONE: SIX START-UP CHOICES; 1 Setting Goals: What Makes You Hungry?; 2 Picking Markets: Feed Your Customers and They'll Feed You; 3 Raising Capital: Maintain Your Fighting Weight; 4 Building the Team: Whom Do You Invite to the Table?; 5 Gaining Share: Satisfy Your Customers' Cravings; 6 Adapting to Change: Don't Let Others Eat Your Lunch; PART TWO: IMPLICATIONS FOR STAKEHOLDERS; 7 Straight Talk from Start-Up Capital Providers; 8 Can Big Companies Train Entrepreneurs?; 9 Resources; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M
NO; P; Q; R; S; T; U; V; W; X; Y; Z; About the Author
Sommario/riassunto: A celebrated professor and practitioner of entrepreneurship provides the definitive handbook on entrepreneurial strategy. Based on more than 150 case studies of successful business that started from the ground up.
Titolo autorizzato: Hungry start-up strategy  Visualizza cluster
ISBN: 1-283-70498-6
1-60994-529-8
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910785722003321
Lo trovi qui: Univ. Federico II
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Serie: BK Business