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Record Nr. |
UNINA9910785722003321 |
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Autore |
Cohan Peter S. <1957-> |
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Titolo |
Hungry start-up strategy [[electronic resource] ] : creating new ventures with limited resources and unlimited vision / / Peter S. Cohan |
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Pubbl/distr/stampa |
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San Francisco, : Berrett-Koehler Publishers, c2012 |
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ISBN |
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1-283-70498-6 |
1-60994-529-8 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (262 p.) |
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Collana |
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Disciplina |
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Soggetti |
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New business enterprises |
Strategic planning |
Venture capital |
Entrepreneurship |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Contents; Preface; Introduction; PART ONE: SIX START-UP CHOICES; 1 Setting Goals: What Makes You Hungry?; 2 Picking Markets: Feed Your Customers and They'll Feed You; 3 Raising Capital: Maintain Your Fighting Weight; 4 Building the Team: Whom Do You Invite to the Table?; 5 Gaining Share: Satisfy Your Customers' Cravings; 6 Adapting to Change: Don't Let Others Eat Your Lunch; PART TWO: IMPLICATIONS FOR STAKEHOLDERS; 7 Straight Talk from Start-Up Capital Providers; 8 Can Big Companies Train Entrepreneurs?; 9 Resources; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M |
NO; P; Q; R; S; T; U; V; W; X; Y; Z; About the Author |
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Sommario/riassunto |
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A celebrated professor and practitioner of entrepreneurship provides the definitive handbook on entrepreneurial strategy. Based on more than 150 case studies of successful business that started from the ground up. |
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