02734nam 2200649Ia 450 991078572200332120170814182723.01-283-70498-61-60994-529-8(CKB)2670000000270796(EBL)1047780(OCoLC)815288019(SSID)ssj0000758067(PQKBManifestationID)12319332(PQKBTitleCode)TC0000758067(PQKBWorkID)10771879(PQKB)11244015(MiAaPQ)EBC1047780(CaSebORM)9781609945282(PPN)170261468(EXLCZ)99267000000027079620120816d2012 uy 0engur|n|---|||||txtccrHungry start-up strategy[electronic resource] creating new ventures with limited resources and unlimited vision /Peter S. Cohan1st ed.San Francisco Berrett-Koehler Publishersc20121 online resource (262 p.)BK BusinessDescription based upon print version of record.1-60994-528-X Includes bibliographical references and index.Cover; Contents; Preface; Introduction; PART ONE: SIX START-UP CHOICES; 1 Setting Goals: What Makes You Hungry?; 2 Picking Markets: Feed Your Customers and They'll Feed You; 3 Raising Capital: Maintain Your Fighting Weight; 4 Building the Team: Whom Do You Invite to the Table?; 5 Gaining Share: Satisfy Your Customers' Cravings; 6 Adapting to Change: Don't Let Others Eat Your Lunch; PART TWO: IMPLICATIONS FOR STAKEHOLDERS; 7 Straight Talk from Start-Up Capital Providers; 8 Can Big Companies Train Entrepreneurs?; 9 Resources; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; MNO; P; Q; R; S; T; U; V; W; X; Y; Z; About the AuthorA celebrated professor and practitioner of entrepreneurship provides the definitive handbook on entrepreneurial strategy. Based on more than 150 case studies of successful business that started from the ground up.BK BusinessNew business enterprisesStrategic planningVenture capitalEntrepreneurshipNew business enterprises.Strategic planning.Venture capital.Entrepreneurship.658.1/1658.11Cohan Peter S.1957-553394MiAaPQMiAaPQMiAaPQBOOK9910785722003321Hungry start-up strategy3774104UNINA