Product portfolio management and corporate performance in the banking sector [[electronic resource] /] / Editor: Gerald Vinten

• Pubblicazione: Bradford, England, : Emerald Group Publishing, c2005
• Descrizione fisica: 1 online resource (128 p.)
• Disciplina: 332.6
• Soggetto topico: Banks and banking; Portfolio management
• Soggetto genere / forma: Electronic books.
• Altri autori: VintenGerald
• Note generali: Description based upon print version of record.
• Nota di contenuto: CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Customer perspectives on the role and importance of branding in Irish retail financial services; Re-engineering service quality process mapping: e-banking process; Learning during developing and implementing new bank offerings Eric Stevens Groupe ESCEM, Tours, France, and Sergios Dimitriadis Athens University of Economics and Business, Athens, Greece; American consumers' attitudes towards commercial banks A comparison of local and national bank customers by use of geodemographic segmentation ; Product development in UK retail banking Developing a market-oriented approach in a rapidly changing regulatory environmentEnhancing microfinance outreach through market-oriented new service development in Indian regional rural banks; Note from the publisher
• Sommario/riassunto: As services increasingly become a crucial sector of Western economies, the need forscholarly research focusing on the management of product-related decisions becomesstronger. In the financial services sector in particular, deregulation has led to intenseand quite diverse competition, while the development of e-banking has added to theintensity of competition.
• Titolo autorizzato: Product portfolio management and corporate performance in the banking sector
• ISBN: 1-280-50839-6; 9786610508396; 1-84544-248-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910450034603321
• Lo trovi qui: Univ. Federico II