The expressive organization : linkking identity, reputation, and the corporate brand / / edited by Majken Schultz, Mary Jo Hatch and Mogens Holten Larsen
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| Titolo: |
The expressive organization : linkking identity, reputation, and the corporate brand / / edited by Majken Schultz, Mary Jo Hatch and Mogens Holten Larsen
|
| Pubblicazione: | Oxford : , : Oxford University Press, , 2023 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (xv, 292 pages) |
| Disciplina: | 658.827 |
| Soggetto topico: | Brand name products |
| Organizational behavior | |
| Corporate image | |
| Business and Management | |
| Persona (resp. second.): | SchultzMajken |
| HatchMary Jo | |
| LarsenMogens Holten | |
| Note generali: | Previously issued in print: 2000. |
| Sommario/riassunto: | This text contains a collection of the most recent thinking on organizational identity, reputation, and branding and challenges a numer of well-established theories and concepts within a variety of disciplines and business fields. |
| Titolo autorizzato: | The expressive organization |
| ISBN: | 1-383-01922-3 |
| 1-280-81949-9 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910224606203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Oxford scholarship online.