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Record Nr. |
UNINA9910224606203321 |
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Titolo |
The expressive organization : linkking identity, reputation, and the corporate brand / / edited by Majken Schultz, Mary Jo Hatch and Mogens Holten Larsen [[electronic resource]] |
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Pubbl/distr/stampa |
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Oxford : , : Oxford University Press, , 2023 |
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ISBN |
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1-383-01922-3 |
1-280-81949-9 |
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Descrizione fisica |
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1 online resource (xv, 292 pages) |
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Collana |
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Oxford scholarship online |
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Disciplina |
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Soggetti |
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Brand name products |
Organizational behavior |
Corporate image |
Business and Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Previously issued in print: 2000. |
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Sommario/riassunto |
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This text contains a collection of the most recent thinking on organizational identity, reputation, and branding and challenges a numer of well-established theories and concepts within a variety of disciplines and business fields. |
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