Radio active : advertising and consumer activism, 1935-1947 / / Kathy M. Newman

• Autore: Newman Kathy M (Kathy Michelle), <1966->
• Pubblicazione: Berkeley, : University of California Press, 2004
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (253 p.)
• Disciplina: 659.14/2/097309043
• Soggetto topico: Radio advertising - United States - History; Consumer behavior - United States - History; Boycotts - United States - History; Consumer protection - United States - History
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
• Sommario/riassunto: Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M.
• Titolo autorizzato: Radio active
• ISBN: 0-520-93675-2; 1-4175-2277-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910822261003321
• Lo trovi qui: Univ. Federico II