Toward a better understanding of the role of value in markets and marketing : special issue / / edited by Stephen L. Vargo, Robert F. Lusch

• Pubblicazione: Bingley, U.K., : Emerald, 2012
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (269 p.)
• Disciplina: 658.8
• Soggetto topico: Business & Economics - Marketing - Research; Business & Economics - International - Marketing; Sales & marketing management; Marketing; Value
• Altri autori: VargoStephen L. <1945-> LuschRobert F
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith.
• Sommario/riassunto: In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
• Titolo autorizzato: Toward a better understanding of the role of value in markets and marketing
• ISBN: 1-280-76907-6; 9786613679840; 1-78052-913-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910812626003321
• Lo trovi qui: Univ. Federico II
• Serie: Review of Marketing Research, 9