Sociometrics and human relationships : analyzing social networks to manage brands, predict trends, and improve organizational performance / / by Peter A. Gloor, MIT Center for Collective Intelligence, Massachusetts Institute of Technology, Cambridge, MA, USA
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| Autore: |
Gloor Peter A.
|
| Titolo: |
Sociometrics and human relationships : analyzing social networks to manage brands, predict trends, and improve organizational performance / / by Peter A. Gloor, MIT Center for Collective Intelligence, Massachusetts Institute of Technology, Cambridge, MA, USA
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| Pubblicazione: | United Kingdom : , : Emerald Publishing, , 2017 |
| Edizione: | First edition. |
| Descrizione fisica: | 1 online resource (xiii, 493 pages) : illustrations (chiefly color) |
| Disciplina: | 301.18028 |
| Soggetto topico: | Sociometry |
| Online social networks in business | |
| Internet marketing | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | part I. Trend prediction by measuring social networks: Coolfarming organizations ; Coolhunting and trend forecasting on the Web ; The six honest signals of collaboration ; Essentials of social network analysis and statistics ; How ideas spread in online social networks- readings -- part II. Analyzing structure, dynamics, and content of networks with Condor : The four-step analysis process ; Getting started with Condor ; Analyzing e-mail with Condor ; Calculating personality characteristics from e-mail ; Predicting criminal intent from e-mail- analysing the Enron e-mail archive ; Coolhunting on the Internet with Condor ; Coolhunting- Francogeddon ; Coolhunting the US presidential elections -- part III. Automatic media insights coin assessment (AMICA) : Inside media individual collaboration (IMIC) ; Outside media individual collaboration (OMIC) ; Inside media organizational collaboration (IMOC) ; Outside media organizational collaboration (OMOC) ; Survey of individual and organizational collaboration (SIC & SOC) -- part IV. Appendix - useful machine learning and graph analysis tools. |
| Sommario/riassunto: | This book translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and predicting trends. It illustrates how to improve organizational performance by optimizing communication and collaboration through email, and shows how to leverage virtual collaborative creativity in the Internet age. |
| Titolo autorizzato: | Sociometrics and human relationships |
| ISBN: | 1-78714-112-8 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910792829703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |