02999oam 2200445 450 991079282970332120190911112724.01-78714-112-8(OCoLC)985364181(MiFhGG)GVRL13WY(EXLCZ)99371000000118462420170718d2017 uc 0engurun|---uuuuardacontentrdamediardacarrierSociometrics and human relationships analyzing social networks to manage brands, predict trends, and improve organizational performance /by Peter A. Gloor, MIT Center for Collective Intelligence, Massachusetts Institute of Technology, Cambridge, MA, USAFirst edition.United Kingdom :Emerald Publishing,2017.1 online resource (xiii, 493 pages) illustrations (chiefly color)Gale eBooks1-78714-113-6 Includes bibliographical references and index.part I. Trend prediction by measuring social networks: Coolfarming organizations ; Coolhunting and trend forecasting on the Web ; The six honest signals of collaboration ; Essentials of social network analysis and statistics ; How ideas spread in online social networks- readings -- part II. Analyzing structure, dynamics, and content of networks with Condor : The four-step analysis process ; Getting started with Condor ; Analyzing e-mail with Condor ; Calculating personality characteristics from e-mail ; Predicting criminal intent from e-mail- analysing the Enron e-mail archive ; Coolhunting on the Internet with Condor ; Coolhunting- Francogeddon ; Coolhunting the US presidential elections -- part III. Automatic media insights coin assessment (AMICA) : Inside media individual collaboration (IMIC) ; Outside media individual collaboration (OMIC) ; Inside media organizational collaboration (IMOC) ; Outside media organizational collaboration (OMOC) ; Survey of individual and organizational collaboration (SIC & SOC) -- part IV. Appendix - useful machine learning and graph analysis tools.This book translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and predicting trends. It illustrates how to improve organizational performance by optimizing communication and collaboration through email, and shows how to leverage virtual collaborative creativity in the Internet age.SociometryOnline social networks in businessInternet marketingSociometry.Online social networks in business.Internet marketing.301.18028Gloor Peter A.1581854MiFhGGMiFhGGBOOK9910792829703321Sociometrics and human relationships3863706UNINA