LEADER 02999oam 2200445 450 001 9910792829703321 005 20190911112724.0 010 $a1-78714-112-8 035 $a(OCoLC)985364181 035 $a(MiFhGG)GVRL13WY 035 $a(EXLCZ)993710000001184624 100 $a20170718d2017 uc 0 101 0 $aeng 135 $aurun|---uuuua 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aSociometrics and human relationships $eanalyzing social networks to manage brands, predict trends, and improve organizational performance /$fby Peter A. Gloor, MIT Center for Collective Intelligence, Massachusetts Institute of Technology, Cambridge, MA, USA 205 $aFirst edition. 210 1$aUnited Kingdom :$cEmerald Publishing,$d2017. 215 $a1 online resource (xiii, 493 pages) $cillustrations (chiefly color) 225 0 $aGale eBooks 311 $a1-78714-113-6 320 $aIncludes bibliographical references and index. 327 $apart I. Trend prediction by measuring social networks: Coolfarming organizations ; Coolhunting and trend forecasting on the Web ; The six honest signals of collaboration ; Essentials of social network analysis and statistics ; How ideas spread in online social networks- readings -- part II. Analyzing structure, dynamics, and content of networks with Condor : The four-step analysis process ; Getting started with Condor ; Analyzing e-mail with Condor ; Calculating personality characteristics from e-mail ; Predicting criminal intent from e-mail- analysing the Enron e-mail archive ; Coolhunting on the Internet with Condor ; Coolhunting- Francogeddon ; Coolhunting the US presidential elections -- part III. Automatic media insights coin assessment (AMICA) : Inside media individual collaboration (IMIC) ; Outside media individual collaboration (OMIC) ; Inside media organizational collaboration (IMOC) ; Outside media organizational collaboration (OMOC) ; Survey of individual and organizational collaboration (SIC & SOC) -- part IV. Appendix - useful machine learning and graph analysis tools. 330 $aThis book translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and predicting trends. It illustrates how to improve organizational performance by optimizing communication and collaboration through email, and shows how to leverage virtual collaborative creativity in the Internet age. 606 $aSociometry 606 $aOnline social networks in business 606 $aInternet marketing 615 0$aSociometry. 615 0$aOnline social networks in business. 615 0$aInternet marketing. 676 $a301.18028 700 $aGloor$b Peter A.$01581854 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910792829703321 996 $aSociometrics and human relationships$93863706 997 $aUNINA