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Record Nr. |
UNINA9910792829703321 |
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Autore |
Gloor Peter A. |
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Titolo |
Sociometrics and human relationships : analyzing social networks to manage brands, predict trends, and improve organizational performance / / by Peter A. Gloor, MIT Center for Collective Intelligence, Massachusetts Institute of Technology, Cambridge, MA, USA |
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Pubbl/distr/stampa |
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United Kingdom : , : Emerald Publishing, , 2017 |
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ISBN |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (xiii, 493 pages) : illustrations (chiefly color) |
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Collana |
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Disciplina |
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Soggetti |
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Sociometry |
Online social networks in business |
Internet marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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part I. Trend prediction by measuring social networks: Coolfarming organizations ; Coolhunting and trend forecasting on the Web ; The six honest signals of collaboration ; Essentials of social network analysis and statistics ; How ideas spread in online social networks- readings -- part II. Analyzing structure, dynamics, and content of networks with Condor : The four-step analysis process ; Getting started with Condor ; Analyzing e-mail with Condor ; Calculating personality characteristics from e-mail ; Predicting criminal intent from e-mail- analysing the Enron e-mail archive ; Coolhunting on the Internet with Condor ; Coolhunting- Francogeddon ; Coolhunting the US presidential elections -- part III. Automatic media insights coin assessment (AMICA) : Inside media individual collaboration (IMIC) ; Outside media individual collaboration (OMIC) ; Inside media organizational collaboration (IMOC) ; Outside media organizational collaboration (OMOC) ; Survey of individual and organizational collaboration (SIC & SOC) -- part IV. Appendix - useful machine learning and graph analysis tools. |
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Sommario/riassunto |
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This book translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and |
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predicting trends. It illustrates how to improve organizational performance by optimizing communication and collaboration through email, and shows how to leverage virtual collaborative creativity in the Internet age. |
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