Brilliant business writing : how to inspire, engage and persuade through words / / Neil Taylor
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| Autore: |
Taylor Neil
|
| Titolo: |
Brilliant business writing : how to inspire, engage and persuade through words / / Neil Taylor
|
| Pubblicazione: | Harlow, England : , : Prentice Hall, , [2011] |
| ©2011 | |
| Edizione: | Second edition. |
| Descrizione fisica: | 1 online resource (ix, 234 p.) |
| Disciplina: | 808.06665 |
| Soggetto topico: | Business writing |
| Note generali: | Previous ed.: 2009. |
| Nota di contenuto: | About the author Publisher's acknowledgements Author's acknowledgements Part 1 The beginning 1 Introduction 2 Clunk, click, every trip Part 2 Structure 3 The order of events 4 I've been waiting for a sign 5 Keeping it together 6 Death by PowerPoint: an antidote Part 3 Style 7 Doing what comes naturally 8 Word perfect 9 One thing leads to another 10 What not to write 11 Mythbusting 12 Sound advice Part 4 Magic 13 A spoonful of sugar 14 Painting pictures 15 More sound advice 16 Screenwriting 17 And finally ... Part 5 The end 18 It ain't over till it's over 19 The end is nigh |
| Sommario/riassunto: | Written by an expert in the field, Neil Taylor, this book covers, in detail, the topic of business writing. |
| Titolo autorizzato: | Brilliant business writing |
| ISBN: | 1-283-17333-6 |
| 9786613173331 | |
| 0-273-74457-7 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910150243403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Brilliant.