LEADER 02881nam 2200637 450 001 9910150243403321 005 20221108101859.0 010 $a1-283-17333-6 010 $a9786613173331 010 $a0-273-74457-7 035 $a(CKB)2550000000043507 035 $a(StDuBDS)AH25270809 035 $a(SSID)ssj0000543157 035 $a(PQKBManifestationID)12181707 035 $a(PQKBTitleCode)TC0000543157 035 $a(PQKBWorkID)10532027 035 $a(PQKB)10978771 035 $a(MiAaPQ)EBC5174164 035 $a(MiAaPQ)EBC5175185 035 $a(MiAaPQ)EBC5831901 035 $a(MiAaPQ)EBC5138899 035 $a(MiAaPQ)EBC6399155 035 $a(Au-PeEL)EBL5138899 035 $a(CaONFJC)MIL317333 035 $a(OCoLC)1015872359 035 $a(CaSebORM)9780273744580 035 $a(EXLCZ)992550000000043507 100 $a20210326d2011 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrilliant business writing $ehow to inspire, engage and persuade through words /$fNeil Taylor 205 $aSecond edition. 210 1$aHarlow, England :$cPrentice Hall,$d[2011] 210 4$dİ2011 215 $a1 online resource (ix, 234 p.) 225 1 $aBrilliant 300 $aPrevious ed.: 2009. 311 $a0-273-74458-5 327 $aAbout the author Publisher's acknowledgements Author's acknowledgements Part 1 The beginning 1 Introduction 2 Clunk, click, every trip Part 2 Structure 3 The order of events 4 I've been waiting for a sign 5 Keeping it together 6 Death by PowerPoint: an antidote Part 3 Style 7 Doing what comes naturally 8 Word perfect 9 One thing leads to another 10 What not to write 11 Mythbusting 12 Sound advice Part 4 Magic 13 A spoonful of sugar 14 Painting pictures 15 More sound advice 16 Screenwriting 17 And finally ... Part 5 The end 18 It ain't over till it's over 19 The end is nigh 330 $aWritten by an expert in the field, Neil Taylor, this book covers, in detail, the topic of business writing. 330 $bFull of tips, examples and exercises that will transform your writing from the same old same old into something that'll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant. Brilliant outcomes Produce business writing people actually want to read Persuade and inspire people, sell more, or get that job Get a distinctive, powerful and engaging writing voice 410 0$aBrilliant. 606 $aBusiness writing 615 0$aBusiness writing. 676 $a808.06665 700 $aTaylor$b Neil$0291783 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910150243403321 996 $aBrilliant business writing$92870845 997 $aUNINA