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Record Nr. |
UNINA9910150243403321 |
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Autore |
Taylor Neil |
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Titolo |
Brilliant business writing : how to inspire, engage and persuade through words / / Neil Taylor |
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Pubbl/distr/stampa |
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Harlow, England : , : Prentice Hall, , [2011] |
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©2011 |
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ISBN |
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1-283-17333-6 |
9786613173331 |
0-273-74457-7 |
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Edizione |
[Second edition.] |
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Descrizione fisica |
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1 online resource (ix, 234 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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About the author Publisher's acknowledgements Author's acknowledgements Part 1 The beginning 1 Introduction 2 Clunk, click, every trip Part 2 Structure 3 The order of events 4 I've been waiting for a sign 5 Keeping it together 6 Death by PowerPoint: an antidote Part 3 Style 7 Doing what comes naturally 8 Word perfect 9 One thing leads to another 10 What not to write 11 Mythbusting 12 Sound advice Part 4 Magic 13 A spoonful of sugar 14 Painting pictures 15 More sound advice 16 Screenwriting 17 And finally ... Part 5 The end 18 It ain't over till it's over 19 The end is nigh |
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Sommario/riassunto |
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Written by an expert in the field, Neil Taylor, this book covers, in detail, the topic of business writing. |
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