02881nam 2200637 450 991015024340332120221108101859.01-283-17333-697866131733310-273-74457-7(CKB)2550000000043507(StDuBDS)AH25270809(SSID)ssj0000543157(PQKBManifestationID)12181707(PQKBTitleCode)TC0000543157(PQKBWorkID)10532027(PQKB)10978771(MiAaPQ)EBC5174164(MiAaPQ)EBC5175185(MiAaPQ)EBC5831901(MiAaPQ)EBC5138899(MiAaPQ)EBC6399155(Au-PeEL)EBL5138899(CaONFJC)MIL317333(OCoLC)1015872359(CaSebORM)9780273744580(EXLCZ)99255000000004350720210326d2011 uy 0engur|||||||||||txtccrBrilliant business writing how to inspire, engage and persuade through words /Neil TaylorSecond edition.Harlow, England :Prentice Hall,[2011]©20111 online resource (ix, 234 p.) BrilliantPrevious ed.: 2009.0-273-74458-5 About the author Publisher's acknowledgements Author's acknowledgements Part 1 The beginning 1 Introduction 2 Clunk, click, every trip Part 2 Structure 3 The order of events 4 I've been waiting for a sign 5 Keeping it together 6 Death by PowerPoint: an antidote Part 3 Style 7 Doing what comes naturally 8 Word perfect 9 One thing leads to another 10 What not to write 11 Mythbusting 12 Sound advice Part 4 Magic 13 A spoonful of sugar 14 Painting pictures 15 More sound advice 16 Screenwriting 17 And finally ... Part 5 The end 18 It ain't over till it's over 19 The end is nighWritten by an expert in the field, Neil Taylor, this book covers, in detail, the topic of business writing.Full of tips, examples and exercises that will transform your writing from the same old same old into something that'll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant. Brilliant outcomes Produce business writing people actually want to read Persuade and inspire people, sell more, or get that job Get a distinctive, powerful and engaging writing voiceBrilliant.Business writingBusiness writing.808.06665Taylor Neil291783MiAaPQMiAaPQMiAaPQBOOK9910150243403321Brilliant business writing2870845UNINA