Sensory and consumer research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Jacqueline H. Beckley, and Anna V.A. Resurreccion
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| Autore: |
Moskowitz Howard R
|
| Titolo: |
Sensory and consumer research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Jacqueline H. Beckley, and Anna V.A. Resurreccion
|
| Pubblicazione: | Ames, IA, : Blackwell Pub., 2006 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (370 p.) |
| Disciplina: | 664.07 |
| 664/.07 | |
| Soggetto topico: | Food - Sensory evaluation |
| Commercial products - Testing | |
| Altri autori: |
BeckleyJacqueline H
ResurreccionAnna V. A
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | 8 So What Can Sensory Do for Me (or for My Company)?9 What Types of Tests Do Sensory Researchers Do? And . . . Why Do They Do Them?; 10 So What Are the Practical Considerations in Actually Running a Test? What Do Need to Know? What Does the Need to Know?; 11 Evolving Sensory Research; Index |
| Sommario/riassunto: | The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer - as well as general business manager - can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book's un |
| Titolo autorizzato: | Sensory and consumer research in food product design and development |
| ISBN: | 1-280-93240-6 |
| 9786610932405 | |
| 0-470-27770-X | |
| 1-60119-688-1 | |
| 1-4051-8215-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 996211176203316 |
| Lo trovi qui: | Univ. di Salerno |
| Opac: | Controlla la disponibilità qui |
Serie:
IFT Press series.